‘The Rock’ Dwayne Johnson tops the Instagram rich list over Kylie Jenner with estimated $1 million for a single post

Dwayne Johnson tops the Instagram

Kylie Jenner is known for her social media prowess and ability to make big money – but now someone goes to her first place as the Instagram leader.

Hopper HQ’s social media planning platform realized how rich everyone on Instagram is thanks to its annual Instagram Rich List, which features the most famous and influential people in the app.

This year, Dwayne “The Rock” Johnson took first place as his revenue from sponsored content on Instagram has increased 15 percent since 2019.

Now the star of Jumanji could earn $1 million for a sponsorship position. He currently has 188 million subscribers.

Kylie Jenner follows fighter who became an actor, although her Instagram revenue fell 22 percent this year. Jenner previously held first place for two years in a row.

She is currently in close competition with ‘The Rock’, as she has 183 million subscribers. Her sister Kim Kardashian is the only member of the family who got into the top ten.


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This is the first time in the list’s four year history that a Kardashian or Jenner hasn’t been the top earner on the list.

This year’s list also includes Ariana Grande, Selena Gomez, Taylor Swift, Beyonce Justin Bieber and more.

This is the entirety of the top ten, based on how much a single sponsored post could bring in.

1. Dwayne Johnson – 187 million followers – $1,015,000 per post

2. Kylie Jenner – 182 million followers – $986,000 per post

3. Cristiano Ronaldo – 225 million followers – $889,000 per post

4. Kim Kardashian – 176 million followers – $858,000 per post

5. Ariana Grande – 191 million followers – $853,000 per post

6. Selena Gomez – 180 million followers – $848,000 per post

7. Beyoncé Knowles – 149 million followers – $770,000 per post

8. Justin Bieber – 139 million followers – $747,000 per post

9. Taylor Swift – 135 million followers – $722,000 per post

10. Neymar da Silva Santos Junior – 139 million followers – $704,000 per post

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