How You Can Get An Unfair Advantage In Facebook Advertising?
Have you found that Facebook ads is just getting more expensive year every year?
It’s going to be harder for you to compete with your competition?
Today, I’m going to share with you 6 Facebook ad strategies and tools that’ll help you do better in 2020.
1. Spy on your competitor’s ads.
What works for your competitors probably will work for you.
But, how do you know something’s working for your competitors?
Did you know Facebook tells you every single thing that your competitors are advertising on?
Just go to their page, click on info and ads. Go to their fan page, click on the info and ads button. It’ll show you all their ads, their campaigns, the landing pages they’re driving to, the webinars that they’re running.
This will help you determine what’s working for competitors, what’s not, and this will give you a start.
You don’t want to recreate the wheel. If something’s working for your competitors, you keep seeing their ads, you know they’ve been around for a few years, well, might as well figure out how to just copy them and start from there and then tweak.
2. Make it hard for people to spy on your ads.
You’re already spying on your competitor’s ads and taking their strategies.
Do you want them to do the same to you?
Of course not!
You to do is switch your page template to video template. Because what you’ll find is, yeah, they can still figure out what ads you’re running, but it makes it so much harder and people tend to give up because it changes the layout of the page.
So, when you switch to video template, they typically won’t be seeing what you’re advertising on because they won’t know where to go.
3. Start using spy tool.
What can you do with information obtained through spy tools?
The obvious answer is to simply copy the best performing ads and campaigns and implement them. This will completely eliminate any risk of losing money trying to find you own profitable ads.
I want to tell you about 3 the most effective tools in my opinion for spy on Facebook advertising.
PowerAdSpy will adequately improve your Facebook Advertising Campaigns. It can find hidden niches and lucrative opportunities for you, removing all the hassle of content creation, identifying campaign targets, niche research and more.
- Filter By Ad Positions
- Complete visibility
- Narrow Down Your Searches
- Bookmark The Best Ads
- Powerful Search Algorithm
- Engagement Oriented Details
- Combination of Videos and Image Ads
- Call to Action Based Sorting
PowerADSpy helps you to search and find the most engaging ads run by successful Shopify store owners. It provides you full engagement details of these ads which can be used to analyze and create your next ad campaigns and maximize the profits.
Search Ads With Exact And Relevant Keywords: This Facebook Ads Analysis tool allows you to search ads with your exact or relevant keywords and gives you the ability to explore ads from precise to broad results for better analysis.
AdvertSuite is one of the most clever and exciting internet marketing tools.
In just 3 simple steps, AdvertSuite allows you to instantly spy on every single live Facebook ad out there, yes all 40 million of them!
Put in any keyword, product name or company name and see all ads currently running in that niche.
Sort by location, engagement and more importantly see exactly what demographics these ads are targeting.
- Demographic & Engagement Filters
- Geo location filters
- Video & Image Ad Integration
- Call To Action Based Sorting
- Ad position filtering
- Funnel Breakdown
See their full ad copy, images, videos and crucially also their landing pages – everything is visible inside Advertsuite.
Price: $67.00/ONE TIME
With one upsell you can spy for Instagram, Youtube & Google Ads. This will allowing you to expand their advertising searches to show Instagram, Youtube & Google Ads as well.
Price: $67.00/ONE TIME
AdSector have proprietary filtering functions, target market interests, downloadable landing pages all on a clean, simple interface.
Filter ads by Affiliate Network and Tracking System and instantly view target market interests. AdSector is your competitive advantage: The information you need, organized so you can use it. Find and download winning ads and landing pages in seconds! Figure out the right offer and tracking system to use to easily deploy the most successful campaigns.
- Advanced Search and Filtering
- Find Images That Resonate
- Bookmark and Organize Ads
- Detailed Analytics
- Cutting Enge Cross-Filtering Features
- Complete Landing Pages
AdSector allows you to filter by any interest. This helps streamline your research; saving tons of time finding just the right ads. The information you need is then organized and stored for easy retrieval when you need it.
4. Check out Facebook Audience Insights.
It’s a tool that Facebook gives you. You may not already have a big community, a big email list that you can upload into Facebook.
You may not be able to do look like audiences from day one, but Audience Insights will give you a lot of information.
- What people are on Facebook?
- What interests do they have?
- What time of the day are they using Facebook?
- What are the demographics and the makeup of that audience?
This will tell you who you should be serving ads to and who you shouldn’t be. They even show you really cool nifty charts and you can start doing comparisons.
Audience Insights will help you a ton. Especially when you’re starting off and you don’t have lookalike campaigns, you don’t have a big customer base, you don’t have a big email base.
5. Check our Connectio.io
When you have some interests that you want to go after, you know the demographics of your audience, you could type them into connectio.io.
It’ll tell you other similar categories and the popularity of them. That way, you can find other interests and other categories that you should be targeting that are related to the main one that you’re already thinking about and knowing about.
6. Start re-marketing your own audience.
Everyone when they’re doing ads, all they think about is “how can I keep driving new people?”
You must to drive new people. Some of them will go to your check out page. Some will go to your lead form page, but they won’t fully complete.
You must do for all the people that land on those pages and don’t complete the purchase or don’t complete filling out their information, remarket those people, show video ads on Facebook showing them what it would be like if they bought your product, signed up for your service.
In other words, you’re explaining the journey and why it’s awesome to work with you or your company or buy your products or services.
What you’ll find is, your landing page typically has a pitch that’s either emotional or logical. And when you’re remarketing, you can use a opposite pitch.
So, if your landing page has emotional appeal on why they should be buying your product, then your remarketing video should have the opposite pitch.
You can use logical information on why they should be buying your products, your services, why it’s great, the results that other people are getting.
And then by doing this, you’ll find that you’ll convert more people Because sometimes, your copy doesn’t appeal to every single person.
So, this gives you two shots at the same person and you’ll notice that this will be your highest converting ad campaign.